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Search Engine Optimization (SEO)

SEO for Digg

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In case you haven't been on the Internet for the past year or so, there has been a tremendous amount of attention being captured by socially-powered sites such as digg.

So, what does this have to with the world of Search Engine Marketing?

There is something called the Digg effect, which essentially brings a ton of traffic to your site in a small

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The DMOZ Factor

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There have been soo many discussions about DMOZ in both positive and negative lights on forums that if I had a penny for each one, I could put Bill Gates out of business.

Point is, Google still uses DMOZ as it's back-up directory source and until that changes, it will always be important to have your site listed in it's index. Now, despite some

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Google TrustRank

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There has been an ever increasing awareness to the value of Google's "TrustRank" algorithm. While there are many factors that are "Off-page", there are a number of simple actions you can take to make sure your site earns the trust from Google by employing these easy techniques.

The best way to think about Trustrank is to compare it to if you were

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Visitor Enhanced Optimization (VEO)

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Imagine creating your website without the search engines in mind.

But you already do that, right?

You don't name pages that are keyword rich and hyphenated to make the search engines recognize what that page is about, correct?

You don't write articles about topics that search engines would reward you for by placing your site at the top of the

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Long Tail Optimization

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Yes, another Long Tail article.

While the commonly referred to Long Tail is about the smaller but passionate buyer, another thought must be given to getting those items found.

This is the essence of Long Tail Optimization.

It is also known as "ecommerce optimization" or "catalog seo". This term simply means to ensure the proper naming structure,

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