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15 Social Media Tips for the holidays

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Here's my holiday gift to my readers. To be honest, it's a regift, since these social media tips were originally published (in longer form) in the MarketingDaily. There are five tips on basic social media principles and approach and ten tips on criteria for planning social media programs.

Principles
1. Be human
Social media is about engaging with

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Lululemon puts an Ayn Rand stamp on yoga

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Lululemon puts an Ayn Rand stamp on yoga
Lululemon has ridden the wave of yoga's popularity with great success, selling high end yoga clothes and promoting healthy living. So deciding to associate with a philosophy that's the antithesis of what yoga is all about seems a little odd, to say the least. 

As reported on NPR, the company's new shopping bags feature the question: "Who is John
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Australia's new cigarette law bans branded packaging, tests branding principles

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Australia's new cigarette law bans branded packaging, tests branding principles
Australia has become the first country in the world to ban the branding of cigarette packages. From next July, all packs will look like the one in the picture--they will be a deliberately unappealing olive green color, the brand of the manufacturer will be printed in a tiny, generic font (i.e. no trademarks) and the only images will be graphic...
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Moleskine misstep miffs most-loyals

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Moleskine misstep miffs most-loyals

Committing social media suicide by upsetting your most loyal fans is something of a trend. Netflix blazed a trail. And now it's Moleskine, maker of the "legendary" notebooks so beloved by the designers, following along.With apparently no sense of a design community hot button issue, Moleskine thought it might be kind of cool to organize a...
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Six CPG social media strategies (that work)

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