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Market Research

Using Nostalgia For An Improved Brand Communication Strategy

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February 2014. In their study, “Nostalgia, autobiographical memories and brand communication: a semiotic analysis”, Aurélie Kessous, assistant professor of marketing at INSEEC Business School, France, along with Elyette Roux, professor of marketing at IAE-Aix-Marseille University, France, explore how nostalgia can be used in brand communication.

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US Car Makers Struggle To Convince A Nation Of Social Sceptics

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Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather than blogs, forums and social media, which are often seen as less reliable and ‘infiltrated’ by brands.

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Nielsen: Discretionary Spending on Outbound Travel Declines Slightly as Confidence Score Drops

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Hong Kong, 18 February 2014 –Hong Kong’s consumer confidence index dropped one point in Q4 to 105 – an increase of twenty points from Q4 2012, according to survey findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Hong Kong’s consumer confidence score is more than 11 points h

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Kantar Worldpanel And TNS RMS Strategic Alliance Continues To Expand

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World leader in consumer knowledge Kantar Worldpanel has expanded into Africa with the launch of new consumer panels in Nigeria, Kenya and Ghana.

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Marketing Workshop Announces New Addition To Its Team

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US-based research and consulting firm The Marketing Workshop –MW- has recently announced the hiring of Jennifer Cox to the position of Marketing Research Manager. Cox will be assigned to one of MW’s account teams and will report to a Senior Account Manager in the capacity of supporting several existing accounts. Jennifer is not new in to the res

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