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Olympic sponsors make the public pay the price

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Olympic sponsors make the public pay the price ~ Brand Mix

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Olympic sponsors make the public pay the price

My first post in Fast Company has been published. It's about how the battle between Olympic sponsors and their ambush-minded competitors has gone too far. Sponsors are so focused on stopping ambush marketing that they are not paying attention to the collateral damage inflicted on innocent bystanders, namely the regular people who actually buy their product.

 

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