A+ R A-
HOT NEWS

In taste, brand matters

  • PDF

HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Expires: Sun, 28 Oct 2012 05:23:53 GMT Date: Sun, 28 Oct 2012 05:23:53 GMT Cache-Control: private, max-age=0 Last-Modified: Sat, 13 Oct 2012 06:46:40 GMT ETag: "3ea62663-2efd-47b5-b173-245425f24696" X-Content-Type-Options: nosniff X-XSS-Protection: 1; mode=block Server: GSE Transfer-Encoding: chunked

In taste, brand matters ~ Brand Mix

skip to main | skip to sidebar

In taste, brand matters

In taste, brand matters

My latest post is out on MarketingDaily. In it, I talk about the power of packaging to influence taste. Research has show that people are highly sensitive to non-taste cues when they are evaluating the taste of something.As I say in the post: "It’s not just about the product inside. The brand matters because it tells consumers what to expect and influences how they evaluate a product." 

You may be curious which beer was the "outright loser" in my blind taste test (maybe as curious as I am about why this part of the story was edited out) but, hopefully, your curiosity is now satisfied.

Photo

 

In taste, brand matters
Welcome to E-Business. We provide clustered Cloud Services in the south pacific region. With our live chat & phone support, we ensure we provide fast and reliable services. We have our own brand sites such as Pacific Online Directory and Pacific Search Engine dedicated to the south pacific market. Apart from this brand names we provide solutions in Website designing, Software/ ERP Solutions, Business Magazine Publishing and Consultancy services. Soon we will be launching our full support Online Shopping & realestate site for the south pacific market. Do contact us if you need any assistance or like to contribute in our development of cloud platform for the south pacific market.

Magazine Issues